Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

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Alvaro Cuervo-Cazurra (Northeastern University, Boston) William Newburry (Florida International University)

Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

Alvaro Cuervo-Cazurra (Northeastern University, Boston), William Newburry (Florida International University), Seung Ho Park

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English

Cambridge University Press
17 March 2016

Economic growth; International economics; Development economics; International business

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

By: Alvaro Cuervo-Cazurra (Northeastern University Boston), William Newburry (Florida International University), Seung Ho Park
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 227mm, Width: 151mm, Spine: 13mm
Weight: 350g
ISBN: 9781107421523
ISBN 10: 1107421527
Pages: 230
Publication Date: 17 March 2016
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014). William Newburry is Chair of the Department of Management and International Business and the SunTrust Bank Professor at Florida International University. His current research interests focus on how multinational corporations manage and interact with subsidiaries and other local stakeholders. Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the Founding President of Samsung Economic Research Institute, China and Managing Director of Skolkovo-EY Institute for Emerging Market Studies. His current research focuses on the growth strategies of local companies, the competitive dynamics between multinationals and local companies, and the roles of multinationals in emerging markets.