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Economics and Management of Franchising Networks

Josef Windsperger Gérard Cliquet George Hendrikse Mika Tuunanen

$370.95   $296.98

Paperback

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English
Physica-Verlag GmbH & Co
08 June 2004
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
Edited by:   , , ,
Imprint:   Physica-Verlag GmbH & Co
Country of Publication:   Germany
Edition:   Softcover reprint of the original 1st ed. 2004
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 19mm
Weight:   1.160kg
ISBN:   9783790802023
ISBN 10:   3790802026
Series:   Contributions to Management Science
Pages:   364
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

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