E-Marketing: Theory and Application

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Stephen Dann (Australian National University, Canberra, Australia) Susan Dann (Australia)

E-Marketing

Theory and Application

Stephen Dann (Australian National University, Canberra, Australia), Susan Dann (Australia)

$150

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English

Palgrave Macmillan
11 January 2011

Economics & Business; E-commerce: business aspects

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

By: Stephen Dann (Australian National University Canberra Australia), Susan Dann (Australia)
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 189mm, Spine: 24mm
Weight: 885g
ISBN: 9780230203969
ISBN 10: 0230203965
Pages: 496
Publication Date: 11 January 2011
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia. He is the co-author, with Susan Dann,of four previous marketing textbooks. He was the recipient of the 2010 Pearson ANZMAC Emerging Marketing Educator prize. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute. She has written widely, including those texts co-authoredwith Stephen.

Reviews for E-Marketing: Theory and Application

'The topics are organized in a clear and coherent way...the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain.' - Jennifer Rowley, Professor of Marketing and Information Management, University of Wales,UK 'The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing.' - Alan Charlesworth, University of Sunderland, UK 'It is an excellent book for marketers eager to learn how to operate and adapt in a constantly changing and technology-dominated marketplace where for the first time in modern history the initiative and the market power rest in the hands of the customer.' - Efthymios Constantinides, University of Twente, The Netherlands 'Dann & Dann have produced a thoroughly accessible resource on e-marketing - not just in terms of language and style, but by providing a comprehensive review of the technologies as well as marketing fundamentals.' - Joanne Jacobs, Social Media Expert Consultant