Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry...

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Robert Mark Silverman

Doing Business in Minority Markets

Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry

Robert Mark Silverman

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English

Routledge
19 April 2000

Ethnic studies; Business studies: general; Fashion & beauty industries

Series: Garland Studies in Entrepreneurship

This book examines black and Korean entrepreneurship in Chicago's ethnic beauty aids industry. In the case of each entrepreneurial group, business activities are heavily influenced by the economic conditions found on the South Side of Chicago. For instance both groups provide goods and services to black consumers, both groups modify their business practices in response to the depressed incomes and disinvestment in the communities where they are located, and both groups mobilize resources based on ethnicity and social class in order to overcome the economic constraints found in the

market setting where their businesses operate. This book is

unique for two reasons. First it examines the context of black and Korean entrepreneurship from an historical and sociological perspective. Through this approach, continuity and change in entrepreneurial behaviour is identified. Second, it

examined black and Korean entrepreneurship within the context of a single industry, the ethnic beauty aids industry. This approach allows for a thorough analysis of networks and organizational interactions between black and Korean entrepreneours at all levels of this industry, manufacturing, distribution and retailing. The findings in this book add to existing research on entrepreneurship in minority communities, and offer a reformulation of theories concerning middleman minority groups, black entrepreneurship, and economic under development.

By: Robert Mark Silverman
Imprint: Routledge
Country of Publication: United States
Dimensions: Height: 216mm, Width: 138mm, Spine: 23mm
Weight: 453g
ISBN: 9780815337980
ISBN 10: 0815337981
Series: Garland Studies in Entrepreneurship
Pages: 272
Publication Date: 19 April 2000
Audience: College/higher education , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Acknowledgments; Chapter 1: Introduction; Chapter 2: Race and the Ethnic Beauty Aids Industry; Chapter 3: The Context of Minority Entrepreneurship on the South Side of Chicago; Chapter 4: Sojourning and the Welfare Economy; Chapter 5: The Effects of Competition on Ethnic Solidarity; Chapter 6: The Interdependence of Korean Merchants and Black Employees in Minority Markets; Chapter 7: Middleman and Black Distributors; Chapter 8: Contemporary Black Manufacturers; Chapter 9: Conclusion; Appendix A: Interview Guide For Beauty Aids; Appendix B: Beauty Aids Merchant Survey; Appendix C: Interview Guide for Beauty Aids Distributors; Appendix D: Beauty Aids Distributor Survey; Appendix E: Interview Guide for Beauty Aids; Appendix F: Beauty Aids Manufacturer Survey; Bibliography; Index

Robert Mark Silverman

Reviews for Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry

Silverman's book provides an interesting and important case study of business enterprise among blacks and Korean immigrants in the inner city.... It should be read by all scholars who are interested in ethnic entrepreneurship and in minority consumer markets.. <br>- Critical Sociology, Volume 29, issue 1, Robert L. Boyd <br>