Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior...

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Theresia Mennekes

Digital Transformation in Retail

Name: Digital Transformation in Retail
Price: 201.58 AUD
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ISBN: 9783658502225

A Comprehensive Analysis of Technology Acceptance and Consumer Behavior

Theresia Mennekes

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Paperback

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English

Springer Gabler
29 October 2025

Occupational & industrial psychology; Business innovation; Sales & marketing; Distributive industries

Series: Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and risks that arise, and the capabilities required to stay competitive.

The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children’s consumer competence, and how the presence of small and large retailers differs on digital platforms.

With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail.

By: Theresia Mennekes
Imprint: Springer Gabler
Country of Publication: Germany
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783658502225
ISBN 10: 3658502223
Series: Handel und Internationales Marketing Retailing and International Marketing
Pages: 259
Publication Date: 29 October 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction.- Structure and Content of the Essays.- Essays.- General Discussion and Conclusion.- References.

Theresia Mennekes is a research assistant at the chair of marketing and retailing at University of Siegen. Her research focuses on consumer behavior and digital retail environment. She has published in international journals such as the International Journal of Retail & Distribution Management, The International Review of Retail, Distribution and Consumer Research, and Appetite.