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CIM Revision Cards: Delivering Customer Value by Ray Donnelly at Abbey's Bookshop,
CIM Revision Cards: Delivering Customer Value
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Ray Donnelly

CIM Revision Cards

Delivering Customer Value

Ray Donnelly

$29.99

Paperback

Not in-store but you can order this
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English
Elsevier Science Ltd
27 August 2009
Business & management: study & revision guides; Sales & marketing
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
By:  
Imprint:   Elsevier Science Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 148mm,  Width: 105mm,  Spine: 10mm
Weight:   90g
ISBN:   9781856178518
ISBN 10:   185617851X
Pages:   92
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
Product proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix

Ray Donnelly

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