Yorgos C. Zotos is Professor Emeritus of Applied Communication in the Faculty of Communication and Media Studies at Cyprus University of Technology, Cyprus. Stacy Landreth Grau is Professor of Marketing Practice in the Neeley School of Business at Texas Christian University, USA. Charles R. Taylor is the John A. Murphy Professor of Marketing at Villanova University, USA. He is also the Editor-in-Chief of the International Journal of Advertising.