Crisis Ahead

"With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ahead prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization. -- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PR Crisis Ahead is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook - packed with exciting real-world examples that required real-world solutions- for crisis communication planning everyone can benefit from. Edward's conversational writing style makes Crisis Ahead a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis. -- Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA, Chair, Public Relations Program Business and Management Department, The Graduate School, University of Maryland Global Campus In Crisis Ahead, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ahead is like having your own personal crisis management expert available and on call 24/7. -- Karen Friedman, Karen Friedman Enterprises, Author of Shut Up And Say Something! and Ordinary People: Extraordinary Lessons Crisis Ahead is the one book every CEO and other company officials should have in easy each on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don't wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ahead today. -- Arnold Sanow, Author of Get Along with Anyone, Anytime, Anywhere Great CEOs know the importance of contingency planning. They are ready for the crisis before it strikes. Edward Segal's Crisis Ahead provides a practical and realistic guide that reflects his diverse background as a PR consultant, CEO, corporate spokesperson, journalist, and astute observer of how others have responded to a variety of crisis situations. Edward is an authority on crisis management whose deep knowledge and extensive expertise is on full display in Crisis Ahead. All CEOs, managers, and boards of directors should read it as soon as possible. -- Jerry Matthews, Author, Reach Zenith: The 10 Intangible Skills of Great CEOs Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law (""We didn't know"") or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ahead, and the expertise and examples provided by author Edward Segal, are valuable tools. -- Bob Harris, CAE, The Nonprofit Center Edward Segal's newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, ""how to"" guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ahead is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization. Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward's comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready you can be for any crisis and can bounce back from it as soon as possible. -- David Nellis, Principal, Executive Creative Director, Return on Investment marketing and communication agency I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ahead Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand. -- Sweta Chakraborty, Ph.D., Risk and Behavioral Scientist, Millennium Leadership Fellow, The Atlantic Council, US Representative, We Don’t Have Time"