Creating Social Value

A Guide for Leaders and Change Makers

Cheryl Kiser, Deborah Leipziger, J. Janelle Shubert

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English

Greenleaf Publishing
25 February 2014

Business innovation; Business ethics; Entrepreneurship

There is a new business landscape, where companies are increasingly being judged on their ability to generate

social value_. But there is no off-the-shelf solution for the leaders and change makers in this new domain. Creating social value is a journey, and each company must chart its own path through uncertain and complex terrain. We invite you to discover how the entrepreneurial leaders profiled in this book have become trailblazers, using strategy and innovation to generate profits and social value simultaneously.

Creating Social Value provides insights into the motivations and preoccupations of groundbreaking entrepreneurial leaders as they look to activate change not just within their companies, but also in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive.

This book also bears witness to the emergence of new language to describe these innovative concepts. Working with and sharing ideas with social entrepreneurs and entrepreneurs inside, the authors became aware of the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to reroute their company’s direction.

For example, The Campbell Soup Company has created

destination goals

to describe the long-term vision of the company to nourish its customers, employees and neighbours. Roshan has worked on

nation building_, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, building a

materiality matrix

of the issues that matter to its stakeholders, while working to create a culture that fosters social innovation and seeks to understand

constructive dissatisfaction_. Ford is redefining its mission, imagining a different future in which it provides

mobility solutions_, rather than only manufacturing cars. Ford is working with Toyota to co-create technologies to combat climate change.

This book sets out a manifesto for Social Value Creation, which is defined as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. Social innovation differs from corporate responsibility in two significant ways: it is strategic and it leverages a wide range of corporate assets and core competencies.

Creating Social Value has been designed as a manual for change. It will be essential reading for business students, entrepreneurs and all of those wishing to effect positive, generative change in larger organizations.

By: Cheryl Kiser, Deborah Leipziger, J. Janelle Shubert
Imprint: Greenleaf Publishing
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 13mm
Weight: 460g
ISBN: 9781906093990
ISBN 10: 1906093997
Pages: 184
Publication Date: 25 February 2014
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

ForewordAcknowledgementsIntroduction: An introduction to creating social value1. Strategy and innovation2. Nation-building3. Addressing environmental and social needs4. Creating social value through social entrepreneurship5. Social innovation in hiring and PathMaking6. Co-creating new sources of recycled materials 7. Sustainability by design8. Creating Shared Success9. Combining social value with business opportunity 10. Serving new markets11. Leadership and social value creationConcluding thoughtsIndex

Cheryl Kiser, Deborah Leipziger, Janelle J. Shubert

Reviews for Creating Social Value: A Guide for Leaders and Change Makers

MBA students, those aspiring to c-suite heights, entrepreneurs and even social-practice artists would benefit to examine the pages of this book, for its perspectives and questions it leads the reader to. Should corporations be in the pursuit of creating social value? The book aggregates these individual projects into an interesting topic. -- Neil Ramsay, Consultant, Creative Economics