David Bruenger is the founding director of the Music, Media, and Enterprise Program at The Ohio State University. He is the author of Making Money, Making Music: History and Core Concepts.
"""The music industry has changed dramatically in the past two decades. Bruenger . . . has written another very useful book for those seeking a framework for understanding those changes. . . . The underlying theme of the book is that music is not just about making and spending money but also about experiences that can change people's lives."" * CHOICE *"