Cotton: Companies, Fashion & The Fabric of Our Lives

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Joseph H. Hancock II (Drexel University, USA) Tasha L. Lewis (Cornell University)

Cotton

Companies, Fashion & The Fabric of Our Lives

Joseph H. Hancock II (Drexel University, USA), Tasha L. Lewis (Cornell University), Nioka Wyatt (Thomas Jefferson University, USA)

$62.95

Paperback

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English

Intellect Books
15 November 2016

Textile industries

This book brings together contributors from a wide range of disciplines to explore the importance of cotton as a major resource for US fashion businesses. It is rooted in a lengthy investigative research project that deployed undergraduate and graduate students and faculty researchers to US fashion businesses that rely on cotton to make their garments—with the goal of better understanding how such a key resource is sourced, priced, transported, manipulated, and, ultimately, sold on to the consumer as a stylish garment. The contributors focus in particular on the role of brands in the marketing of cotton goods, and the way that brand marketing creates distinctions, valuable in the marketplace, between various versions of what are at base similar items of clothing, like t-shirts and underclothes. The book also explores the importance of the “Made in the USA” campaign, with its appeal to consumers concerned about local manufacturing employment, reduced resource use, and social responsibility.

Edited by: Joseph H. Hancock II (Drexel University USA), Tasha L. Lewis (Cornell University), Nioka Wyatt (Thomas Jefferson University, USA)
Imprint: Intellect Books
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 229mm, Spine: 7mm
Weight: 277g
ISBN: 9781783206858
ISBN 10: 1783206853
Pages: 108
Publication Date: 15 November 2016
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Joseph H. Hancock II is a professor at Drexel University and the editor of the Intellect journal Fashion, Style & Popular Culture. Tasha L. Lewis is assistant professor in the Department of Fibre Science & Apparel Design at Cornell University. Nioka Wyatt is assistant professor in the Fashion Merchandising & Management program at Philadelphia University.

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Cotton

Companies, Fashion & The Fabric of Our Lives

Joseph H. Hancock II (Drexel University, USA), Tasha L. Lewis (Cornell University), Nioka Wyatt (Thomas Jefferson University, USA)

$62.95

Paperback

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