Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation

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Ehren Helmut Pflugfelder Dr. Miles A. Kimball

Communicating Mobility and Technology

A Material Rhetoric for Persuasive Transportation

Ehren Helmut Pflugfelder, Dr. Miles A. Kimball

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English

Routledge
20 July 2016

Technical writing

Series: Routledge Studies in Technical Communication, Rhetoric, and Culture

Winner of the 2018 CCCC Technical and Scientific Communication Award in the category of Best Book in Technical or Scientific Communication

Responding to the effects of human mobility and crises such as depleting oil supplies, Ehren Helmut Pflugfelder turns specifically to automobility, a term used to describe the kinds of mobility afforded by autonomous, automobile-based movement technologies and their ramifications. Thus far, few studies in technical communication have explored the development of mobility technologies, the immense power that highly structured, environmentally significant systems have in the world, or the human-machine interactions that take place in such activities. Applying kinaesthetic rhetoric, a rhetoric that is sensitive to and developed from the mobile, material context of these technologies, Pflugfelder looks at transportation projects such as electric taxi cabs from the turn of the century to modern day, open-source vehicle projects, and a large case study of an autonomous, electric pod car network that ultimately failed. Kinaesthetic rhetoric illuminates how mobility technologies have always been persuasive wherever and whenever linguistic symbol systems and material interactions enroll us, often unconsciously, into regimes of movement and ways of experiencing the world. As Pflugfelder shows, mobility technologies involve networks of sustained arguments that are as durable as the bonds between the actors in their networks.

By: Ehren Helmut Pflugfelder
Series edited by: Dr. Miles A. Kimball
Imprint: Routledge
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 234mm, Width: 156mm, Spine: 15mm
Weight: 430g
ISBN: 9781472434722
ISBN 10: 1472434722
Series: Routledge Studies in Technical Communication, Rhetoric, and Culture
Pages: 192
Publication Date: 20 July 2016
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Preface 1. Persuasive Transportation 2. Rhetoric and Movement 3. Design 4. Interfaces 5. Logistics 6. Navigation 7. EPTV Conclusion

Ehren Helmut Pflugfelder is Assistant Professor of Professional, Technical, and Scientific Writing in the School of Writing, Literature, and Film at Oregon State University, USA. He enjoys the outdoors, beer, and biking.

Reviews for Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation

Technical communicators, engineers, and designers in the automotive industry, as well as researchers with expertise and interest in actor-network theory (ANT), will find Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation a valuable book. [It] offers a unique contribution to scholarly work on professional communication in the transportation industry. --Aiee Kendall Roundtree, IEEE Transactions on Professional Communication, 60(1), 2017