Communicating Fashion

Examines significant moments and movements in clothing and fashion and contextualizes them into a coherent narrative grounded in communication theory. Clothing is an essential part of our culture and this text illustrates how fashion isn't frivolous but rather an important facet of identity. -- Jeanne M. Persuit, Ph.D., Associate Professor, The University of North Carolina Wilmington, USA Myles Ethan Lascity marries fashion studies and communication in Communicating Fashion. He uses relatable examples, builds on scholarship, and explains in an accessible manner that will be appreciated by students just beginning to study fashion. -- Dr Andrew Reilly, University of Hawai`i, Manoa With its eminently readable style, Communicating Fashion makes fashion theory accessible by clearly expressing how we constantly send, receive and contextualize messages through our shared experience of dress. Full of excellent examples, visual aids and humorous anecdotes, the text takes a distinctly modern approach and engages the reader while respecting the intellectual underpinnings of the discipline. -- Lorynn Divita, Baylor University, USA This new landmark text opens readers to the future of how we view fashion, clothing, and the appropriate milieus that communicate with consumers regarding contemporary style. Lascity's work not only takes on a journey of recent trends but builds on the contextual elements of tomorrow's fashion and methods of scholarly inquiry. -- Joseph H. Hancock, II, Drexel University, USA