CIM Coursebook

Managing Marketing

Francis Nicholson, Andrew Sherratt, Richard Meek

$368

Hardback

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English

Routledge
30 June 2017

Economics; Sales & marketing management; Sales & marketing

Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann‘s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).

Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.

Extensive online materials support students and tutors at every stage.

By: Francis Nicholson, Richard Meek
Edited by: Andrew Sherratt
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 189mm,
Weight: 453g
ISBN: 9781138440951
ISBN 10: 1138440957
Pages: 284
Publication Date: 30 June 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

The Marketing Infrastructure; Chapter 1 Organisational Structures; Chapter 2 Quality Systems and Processes; Chapter 3 Measuring, Monitoring and Improving Marketing Performance; Managing Marketing Teams; Chapter 4 Management, Leadership and Establishing Teams; Chapter 5 Managing Teams; Chapter 6 Improving Team Performance; Operational Finances for Marketing; Chapter 7 Managing Marketing Finances; Chapter 8 Budgeting and Costs; Chapter 9 Variance and Monitoring;

Andrew Sherratt, Francis Nicholson, Richard Meek