Celebrity, Convergence and Transformation

Douglas Brownlie, Paul Hewer, Finola Kerrigan

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English

Routledge
07 February 2019

Media studies; Sociology; Sales & marketing management; Sales & marketing

Series: Key Issues in Marketing Management

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

Edited by: Douglas Brownlie, Paul Hewer, Finola Kerrigan
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 476g
ISBN: 9780367230869
ISBN 10: 0367230860
Series: Key Issues in Marketing Management
Pages: 266
Publication Date: 07 February 2019
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK. Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK. Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.