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Cause for Change: The Why and How of Nonprofit Millennial Engagement by Kari Dunn Saratovsky at Abbey's Bookshop,
Cause for Change: The Why and How of Nonprofit Millennial Engagement
— —
Kari Dunn Saratovsky Derrick Feldmann

Cause for Change

The Why and How of Nonprofit Millennial Engagement

Kari Dunn Saratovsky,  Derrick Feldmann,  Jean Case

$62.95

Paperback

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English
Jossey-Bass Inc.,U.S.
20 February 2013
Non-profitmaking organisations
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization

Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.

Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within

Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
By:   ,
Foreword by:  
Imprint:   Jossey-Bass Inc.,U.S.
Country of Publication:   United States
Dimensions:   Height: 236mm,  Width: 178mm,  Spine: 18mm
Weight:   345g
ISBN:   9781118348260
ISBN 10:   1118348265
Pages:   240
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
List of Figures ix Foreword: Th e Next “Greatest Generation” xi Jean Case, CEO, Case Foundation Preface xv Acknowledgments xix About the Authors xxi O N E The Importance of the Next Generation and Why They Matter to You 1 TWO Developing Your Millennial Engagement Strategy 19 THREE Generation Connected 41 FOUR A Call to Action 67 F I V E Peer Influence 93 S I X The Millennial Donor 115 SEVEN Millennials in the Workplace 139 EIGHT Millennials as Nonprofi t Leaders 165 Conclusion 191 Notes 195 Index 199

THE AUTHORS Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation. Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.

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