Cases in Public Relations

Translating Ethics into Action

Brunner, Hickerson

$139.95

Paperback

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English

Oxford University Press Inc
25 January 2019

Business & management; Sales & marketing; Public relations

Cases in Public Relations presents the diversity of public relations practice in today's complex world, offering the most contemporary and diverse set of cases available. While clearly illustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.KEY FEATURES Organised by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real-world caseProvides diverse voices and multiple perspectives from faculty of practice and research nationwideIncludes contemporary cases to spark discussion and ensure these important cases are professionally relevant for the next generation of students

By: Brunner, Hickerson
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 155mm, Width: 234mm, Spine: 20mm
Weight: 540g
ISBN: 9780190631383
ISBN 10: 0190631384
Pages: 368
Publication Date: 25 January 2019
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Brigitta R. Brunner is Professor of Public Relations at Auburn University. Corey A. Hickerson is Professor of Public Relations at James Madison University.

Reviews for Cases in Public Relations: Translating Ethics into Action

Cases in Public Relations satisfies my goal of incorporating ethical thought and action into all aspects of the public relations process. We talk about ethics in the introductory course, but little, from a text standpoint, is done afterwards. With this text, I will be able to 'close the loop' between introduction and implementation. --Kirk Hazlett, APR, Fellow PRSA, Curry College This text helps students understand that decisions are not always 'black and white' and cannot be made in a vacuum. In addition, success cannot be measured only in dollar amounts. It will also help students to understand that many publics/constituencies are affected by decisions. --Patricia Cambridge, Ohio University