MICHAEL GILLILAND is Marketing Manager for SAS forecasting software and Associate Editor of Foresight: The International Journal of Applied Forecasting. He is author of The Business Forecasting Deal. LEN TASHMAN is the founding editor of Foresight: The International Journal of Applied Forecasting. He is emeritus professor of business administration at the University of Vermont and Director of the Center for Business Forecasting. UDO SGLAVO is Vice President of Analytics R&D at SAS and holds several patents in the area of advanced analytics. His writings have appeared in Analytics magazine and the book Big Data and Business Analytics.