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Building Web Reputation Systems

F. Randall Farmer Bryce Glass

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O'Reilly Media, Inc, USA
06 April 2010
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Kharma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to effectively manage and present user contributions. With this book, you'll learn how a reputation system can enhance your business, and what it takes to design and develop your own. If you're building, operating, or participating in a website or online application, you'll discover why these underlying mechanisms are critical for any organization that plans to include user-generated content on a website. Learn how to scale your reputation system to handle an overwhelming inflow of user contributions. Become familiar with different models that help you encourage first-class contributions. Quickly determine the quality of contributions, and learn why some are more useful than others. Discover tricks of moderation, including how to stamp out the worst contributions in a quick and efficient way. Learn to engage contributors and reward them in ways that get them to return again and again.
By:   F. Randall Farmer, Bryce Glass
Imprint:   O'Reilly Media, Inc, USA
Country of Publication:   United States
Dimensions:   Height: 232mm,  Width: 178mm,  Spine: 19mm
Weight:   449g
ISBN:   9780596159795
ISBN 10:   059615979X
Pages:   335
Publication Date:   06 April 2010
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

F. Randall Randy Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace). Randy worked as the community strategic analyst for Yahoo!, advising Yahoo properties on construction of their online communities. Randy was the principal designer of Yahoo's global reputation platform and the reputation models that were deployed on it. Bryce Glass is a Sr. Interaction Designer at Yahoo! Inc, and has worked on Internet community products and platforms for most of the past 10 years, with some of the Internet's best-known brands (Netscape, America Online and Yahoo!). Bryce was the User Experience lead for Yahoo's Reputation Platform and consulted with designers and product managers on a number of properties (Yahoo! Buzz, Yahoo! Answers and Message Boards, amongst others) that employed it. Bryce distilled the research and best practices from those engagements into a series of User Experience Patterns for Reputation that have garnered much attention in the social software design world. Bryce is also recognized for his work on visualizing complex ideas in a straight-forward and approachable fashion. His diagram, Flickr User Model, has been featured in numerous information visualization blogs and was included in Dan Brown's Communicating Design. He looks forward to the challenge of illustrating a deep and detailed model for Reputation Systems in his book Building Web Reputation Systems.

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