"Start and grow a durable business in the rapidly growing wellness industry!
As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This ""Fourth Wave of Wellness"" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities. Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide.
Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations, and hundreds of thousands of wellness business entrepreneurs. Independent teachers, trainers, and therapists and studio, gym, spa, and salon owners across the globe are transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives.
Author Rick Stollmeyer is the co-founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Over more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process. This experience has given Rick a front row seat to the explosive growth of the wellness industry. He brings that unique experience and his passion for entrepreneurship to Building a Wellness Business That Lasts. This book will inspire and inform you at the same time and will serve as a powerful guide you can refer to on your path to success."
By:
Rick Stollmeyer
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 231mm,
Width: 155mm,
Spine: 23mm
Weight: 431g
ISBN: 9781119679066
ISBN 10: 1119679060
Pages: 256
Publication Date: 05 October 2020
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Introduction 1 Part I Understand the Wellness Industry 9 Chapter 1 Making a Living in Wellness 11 Chapter 2 The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs 17 Chapter 3 The Generational Lens 25 Chapter 4 The Future of Wellness in a Post-COVID World 37 Part II Prepare Yourself for a Hero’s Journey 43 Chapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45 Chapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49 Chapter 7 Five Financial Metrics Every Entrepreneur Must Know 69 Chapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75 Part III Conceive Your Business 83 Chapter 9 Select Your Mentor, Lawyer, and Accountant 85 Chapter 10 Define Your Target Market 95 Chapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101 Chapter 12 Lay Your Foundation with Your Competitive Advantage 107 Part IV Plan Your Business 123 Chapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125 Chapter 14 Design Your Role 137 Chapter 15 Select Your Integrated Software and Payments Platform 147 Chapter 16 Assemble Your Business Plan 159 Part V Launch Your Business 169 Chapter 17 Launch Your Website and Establish Your Online Presence 171 Chapter 18 Secure Your Financing 181 Chapter 19 Grow Your Clientele with Paid Marketing That Works 191 Chapter 20 Fuel Your Business with Effective Leadership 201 Part VI Keep Your Cup Full 207 Chapter 21 Staying Well as a Wellness Entrepreneur 209 Appendix - Resources for Wellness Professionals and Entrepreneurs 217 Acknowledgments 223 About the Author 225 Index 227
RICK STOLLMEYER co-founded Mindbody in his garage in 2000 and served as the company's CEO until August 2020. During his two-decade tenure as the company's principal leader and visionary, Rick played a key role in the development of the modern wellness industryfrom the introduction of the industry's first integrated online booking and business management systems in the early 2000s, to the release of the first fully cloud based business management solution in 2005, to the groundbreaking Mindbody Consumer App that is used by millions of people today. Rick remains closely involved with Mindbody, serving as the company's executive chairman and advocating for wellness businesses and practitioners around the world.
