Tom Wardman is a Fractional Marketing Director, IMPACT Certified Coach, and the founder of a marketing consultancy that helps B2B service businesses build marketing capabilities they actually own. Tom's approach to marketing was shaped by years working inside agencies, where he saw the same problems repeat themselves: strategies that lived in people's heads, results that disappeared when key staff left, and clients who never quite understood what they were paying for. He became convinced there was a better way: one where businesses build trust with their buyers and develop the internal systems to sustain it. After training with IMPACT and becoming certified in the Endless Customers System(TM) (formerly They Ask, You Answer), Tom now works with founder-led businesses across the UK to implement trust-driven marketing that doesn't depend on agencies or guesswork.