The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Guy Kawasaki

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

$35

Paperback

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English

Penguin Books Ltd
22 April 2015

Entrepreneurship

The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

By: Guy Kawasaki
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 20mm
Weight: 234g
ISBN: 9780241187265
ISBN 10: 0241187265
Pages: 336
Publication Date: 22 April 2015
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, 'Boot Camp for Start-ups,' around the world. Kawasaki is the author of seven previous books, includingRules for Revolutionaries.

Reviews for The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington Post A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia Capital This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'