The Filmmaker's View

100 Years of ARRI

Arri

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Hardback

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English

Hirmer Verlag
01 January 2018

Cinematography, television camerawork

As its centenary year gets underway, ARRI looks back

at its rich history, assesses the values and principles

that have helped it reach this milestone anniversary,

and sets its sights firmly on the future.

2017 marks 100 years since August Arnold and Robert

Richter rented a small former shoemaker's store in

Munich and set up shop as a film technology firm. The

two young friends started with just one product: a

copying machine they built on a lathe Richter

ha d

received as a Christmas present from his parents.

Taking the first two letters of their surnames, they

christened their new enterprise ARRI.

Arnold and Richter were camera operators, film

producers and an equipment rental outfit before they

ever manu factured an ARRI camera. From the very

beginning they worked directly with filmmakers and

the insight they gained helped them to develop

equipment that met real on - set needs. First and

foremost they were film enthusiasts, driven by a love

for visual storyt elling and technology. In today's

industry, with technology driven at breakneck speed

by marketing hype, this philosophy of listening to what

filmmakers want

- rather than telling them

- is more

The Academy of Motion Picture Arts and Sciences has

recogniz ed ARRI's engineers and their contributions to

the industry with 19 Scientific and Technical Awards. On the occasion of the anniversary year ARRI has

spoken to about 200 filmmakers

- film directors,

cameramen, gaffer, historians, producers, technicians,

in novators and inventors

- from around the globe and

asked them about their view on the film industry, t echnology , and art as well as their stories about this

world - k nown manufacturer.

We tell the story of ARRI, but not as one long essay: We offer a collection

of short films; experiences and short ane c dotes : a kaleidoscope about the history of the company, the

technical achievements, the involved people, about

clients, using the equipment and services. They talk

about how ARRI and how the inventions helped them

telling their stories.

Edited by: Arri
Imprint: Hirmer Verlag
Country of Publication: Germany
Dimensions: Height: 280mm, Width: 215mm,
Weight: 1.620kg
ISBN: 9783777428574
ISBN 10: 3777428574
Pages: 264
Publication Date: 01 January 2018
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Founded in 1917, ARRI is a Munich-based global supplier of professional motion picture film equipment, including cameras, lenses, lighting, and postproduction equipment. The Arri Alexa camera system has been used to film Academy Award-winners for best cinematography, including Hugo, The Life of Pi, Gravity, Birdman, and The Revenant.

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The Filmmaker's View

100 Years of ARRI

Arri

$90

Hardback

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