Answers for Ethical Marketers

Trust is the most important asset for any professional. In a world where some cut corners and try to game the system, this is a book about how to win by playing the long game and doing it right. You'll emerge a better marketer and a better leader. - Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business Filled with pragmatic examples and experienced insights, Answers for Ethical Marketers, is a valuable guidebook to navigate ethical challenges in the business world. This book offers students, educators, and business communicators thought provoking questions and critical perspective to assist them in decision making and empower them to advocate for ethical decision making. - Valerie Simon, Principal, Rise Consulting If you are looking for a one-stop-shopping resource for the inevitable ethical challenges that we, as communication professionals, will face, Answers for Ethical Marketers is the answer. Deirdre Breakenridge has a remarkable ability to peel back the layers of the onion and present clear, concise advice and information that is relevant, realistic, and ready to use. - Kirk Hazlett, APR, Fellow PRSA, Director/Ethics Officer, PRSA Tampa Bay All around the world, the importance of bold leadership is abundantly clear. For anyone expecting to win today and tomorrow, it is essential to understand the stakes, make wise decisions, and act intelligently. In this book, readers gain access to the hard-earned expertise of a highly accomplished business leader and her extensive professional network... all aligned to improve the world, one decision at a time. - Roger Darnell, Author, Communications Consultant, Publisher, and Speaker