An Integrated Intelligent Marketing Framework Leveraging AI, IoT, Blockchain, and AR/VR Technologies

— —

Sonu Dua

An Integrated Intelligent Marketing Framework Leveraging AI, IoT, Blockchain, and AR/VR Technologies

Name: An Integrated Intelligent Marketing Framework Leveraging AI, IoT, Blockchain, and AR/VR Technologies
Price: 129.20 AUD
Availability: OutOfStock
ISBN: 9789999340311

Sonu Dua

$151.95 $129.20

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Eliva Press
01 January 2026

Sales & marketing

Summary
Details

In an era defined by rapid technological disruption and evolving consumer expectations, marketing is undergoing a paradigm shift from traditional approaches to intelligent, data-driven ecosystems. An Integrated Intelligent Marketing Framework: Leveraging AI, IoT, Blockchain, and AR/VR Technologies offers a comprehensive and forward-thinking exploration of how emerging technologies are reshaping the foundations of marketing strategy and practice. This book presents an integrated framework that combines Artificial Intelligence, Internet of Things, Blockchain, and immersive technologies such as Augmented Reality and Virtual Reality to create seamless, personalized, and interactive customer experiences. Moving beyond isolated discussions of individual technologies, it highlights the synergistic potential of these innovations in enabling real-time decision-making, predictive analytics, and enhanced customer engagement across omnichannel environments. Through a blend of theoretical insights and practical perspectives, the book examines key areas such as intelligent marketing ecosystems, AI-driven analytics, IoT-enabled real-time interactions, blockchain-based trust mechanisms, and immersive branding strategies. It also addresses critical issues including data privacy, ethical considerations, and the challenges of technology adoption in contemporary business environments. Designed for academicians, researchers, students, and industry professionals, this book serves as a valuable resource for understanding the future trajectory of marketing in a digitally connected world. It not only provides a strong conceptual foundation but also identifies emerging trends and research opportunities, making it an essential guide for navigating the complexities of technology-enabled marketing. By bridging the gap between innovation and strategy, this book empowers readers to harness the potential of intelligent technologies and develop sustainable, customer-centric marketing solutions for the future.

By: Sonu Dua
Imprint: Eliva Press
Dimensions: Height: 229mm, Width: 152mm, Spine: 5mm
Weight: 136g
ISBN: 9789999340311
ISBN 10: 9999340318
Pages: 94
Publication Date: 01 January 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active