Beat the rise! Delivery fees are going up soon.

Close Notification

Your cart does not contain any items

America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand by Etienne Psaila at Abbey's Bookshop,
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand
— —
Etienne Psaila Ai

America's Forgotten Innovator

The Rise, Reinvention, and Fall of a Pioneering Motor Brand

Etienne Psaila,  Ai

$62.95   $57.07

Paperback

Not in-store but you can order this
How long will it take?
English
Publishdrive
21 April 2026
History of engineering & technology; Road & motor vehicles: general interest
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand tells the story of one of the most important car companies in American history-without which the automobile age would have looked very different.

Long before its name faded from public memory, this pioneering motor brand helped transform the car from a mechanical novelty into a mass-market product, shaped the rise of General Motors, introduced major engineering breakthroughs, and became a symbol of middle-class success for generations of drivers. From the earliest days of motoring to the age of Rocket power, muscle cars, suburban aspiration, and corporate decline, its history mirrors the rise and transformation of modern America itself.

This book follows that remarkable journey in full: the inventive beginnings, the commercial breakthroughs, the styling and performance triumphs, the technological gambles, the brand confusion, and the long goodbye. More than a company history, it is a portrait of American ambition, industrial power, and the strange way even giants can disappear from memory.

Rich in narrative, cultural insight, and automotive history, America's Forgotten Innovator restores a lost giant to its rightful place in the story of the American century.

This book is an independent work of history and commentary. Brand names, model names, company names, logos, and other trademarks mentioned in the text are the property of their respective owners and are used solely for identification, reference, and historical discussion. No sponsorship, authorization, endorsement, or affiliation is claimed or implied by any trademark owner.
By:  
Other:  
Imprint:   Publishdrive
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 16mm
Weight:   404g
ISBN:   9798901944745
Pages:   302
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

See Also

America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

Italian Café Culture & the Scooter...

Style, Street Life, and Postwar...

Etienne Psaila

Paperback

$62.95  $57.07

Not in-store but you can order this

ADD +
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

Once Upon a Time in Space

James Bluemel

Hardback

$65 

In Stock 😊

ADD +
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

Cars & Coffee, Ten Years On

The Anatomy of a Meet

Etienne Psaila

Paperback

$62.95  $57.07

Not in-store but you can order this

ADD +
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

The Everyday Supercar

The Story of Japan's Revolutionary...

Etienne Psaila

Paperback

$62.95  $57.07

Not in-store but you can order this

ADD +
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

The Technology Book

Big Ideas Simply Explained

DK

Hardback

$45 

Not in-store but you can order this

ADD +
America's Forgotten Innovator: The Rise, Reinvention, and Fall of a Pioneering Motor Brand

Apple

The First 50 Years

David Pogue

Hardback

$80 

Not in-store but you can order this

ADD +