Airlines

Managing to Make Money

Stephen Holloway

$103

Paperback

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English

Routledge
23 August 2018

Environmental science, engineering & technology; Aerospace & aviation technology

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.

Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations.

Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

It is an unparalleled resource for students and airline managers alike.

By: Stephen Holloway
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 657g
ISBN: 9781138381087
ISBN 10: 113838108X
Pages: 456
Publication Date: 23 August 2018
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Contents: Strategic service management: what is meant by ’strategic’?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.

Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.

Reviews for Airlines: Managing to Make Money

’...the principle audience for this book is students on master-level aviation management programmes...it will no doubt serve this purpose admirably...a mine of insights into the complexities of competitive airline operations...enlivened by a profusion of many interesting and often amusing quotations to illustrate the messages.’ The Aerospace Professional ’...a good book and will bring sighs of relief to a lot of readers who have an interest in services management.’ Journal of Services Research 'It is indeed a thoroughly set-up book and will help you understand and visualise how you can manage an airline with customer put up front. At the same time this book will give you some hints and clues in what should be the right direction of airline management with the customer at the centre of the enterprises' universe.' Aerlines Magazine (e-zine edition 23) 'A great information-packed book...' M2 Best Books (website)