Advertising and the European City

Historical Perspectives

Clemens Wischermann, Elliott Shore

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English

Routledge
30 June 2020

The Arts: General & Reference; Social & cultural history; Economic history

Series: Routledge Revivals

First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.

Edited by: Clemens Wischermann, Elliott Shore
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 408g
ISBN: 9781138608986
ISBN 10: 113860898X
Series: Routledge Revivals
Pages: 226
Publication Date: 30 June 2020
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for Advertising and the European City: Historical Perspectives

'... a varied and colourful depiction of the accession of advertising... does indeed successfully represent the breakthrough of advertising into the modern world, providing detailed insight into the patchwork of contemporary advertising in the European City.' Urban History Newsletter