Advanced Design

Name: Advanced Design
Price: 130.01 AUD
Availability: OutOfStock
ISBN: 9783030957841

Universal Principles for All Disciplines

John Reis

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Paperback

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English

Springer Nature Switzerland AG
19 April 2023

Art & Architecture; Industrial: Commercial Art & Design; Teaching of a specific subject; Business & management; Technical design; Production engineering

This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline.

This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught workor do not work and, as a result, improve their design effectiveness.

By: John Reis
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: 2022 ed.
Dimensions: Height: 235mm, Width: 155mm,
Weight: 361g
ISBN: 9783030957841
ISBN 10: 3030957845
Pages: 216
Publication Date: 19 April 2023
Audience: Primary & secondary/elementary & high school , Children's (6-12)
Format: Paperback
Publisher's Status: Active

Dr. John Reis is a Professor at the Department of Engineering, East Carolina University, United States. He teaches courses on design and thermal sciences in mechanical engineering. His research focuses on design and how interdisciplinary design studies such as design in the fine arts inform engineering design.