Addiction as Consumer Choice

'Much has been written upon behavioral and cognitive approaches to the understanding of choice, the general process of making decisions. Furthermore, consumer decision-making is central to understanding consumer behavior and consumer product and service adoption, purchase, use and to post-purchase behaviors. In his new book, Addiction as Consumer Choice: Exploring the Cognitive Dimension, Gordon Foxall makes a highly significant addition to the body of literature on consumer choice by offering a specifically formulated blend of cognitive and behavioral forms of understanding, which comes out of his ongoing multidisciplinary research project.'- Foreword by Paul Hackett, Professor, Emerson College, Boston, USA 'Based upon a coherent epistemology, the book presents an integrated interpretation of addiction that draws on concepts and findings from operant behavioral-economics, consumer behavior analysis, neuroscience and cognitive Psychology. Using clear and friendly language, this scholarly, groundbreaking endeavor will be a milestone in the field.' - Jorge M. Oliveira-Castro, Professor, University of Brasilia, Brazil 'Despite harmful consequences, addiction remains prevalent in society. But can it be conceived as 'consumer choice'? Gordon Foxall discusses this question in his insightful, multidisciplinary portrayal of addiction - a must for researchers in the areas of Addiction and Consumer Behavior.' - Mirella Yani-de-Soriano, Senior Lecturer, Cardiff University, UK