Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

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Mark Levy

Accidental Genius

Using Writing to Generate Your Best Ideas, Insight, and Content

Mark Levy

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English

Berrett-Koehler
01 January 2018

Psychology; Management & management techniques; Business communication & presentation; Office & workplace

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society.

But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple- start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output-you'll generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition- an extensive section on how to refine your raw freewriting into something you can share with the world.

By: Mark Levy
Imprint: Berrett-Koehler
Country of Publication: United States
Edition: 2nd Revised edition
Dimensions: Height: 216mm, Width: 140mm, Spine: 14mm
Weight: 283g
ISBN: 9781605095257
ISBN 10: 1605095257
Pages: 192
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Mark Levy is the founder of Levy Innovation, a marketing strategy firm. Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching. He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences. As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written. Levy is also the author of How to Persuade People Who Don't Want to Be Persuaded.

Reviews for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

<p> I've been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn't work without these ideas. --David Meerman Scott, author of The New Rules of Marketing and PR