A User's Guide to Business Analytics

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Ayanendranath Basu Srabashi Basu (Online Instructor, World Campus, Pennsylvania State University)

A User's Guide to Business Analytics

Ayanendranath Basu, Srabashi Basu (Online Instructor, World Campus, Pennsylvania State University)

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English

CRC Press Inc
20 October 2016

Economic statistics; Business & management; Databases

A User's Guide to Business Analytics provides a comprehensive discussion of statistical methods useful to the business analyst. Methods are developed from a fairly basic level to accommodate readers who have limited training in the theory of statistics. A substantial number of case studies and numerical illustrations using the R-software package are provided for the benefit of motivated beginners who want to get a head start in analytics as well as for experts on the job who will benefit by using this text as a reference book.

The book is comprised of 12 chapters. The first chapter focuses on business analytics, along with its emergence and application, and sets up a context for the whole book. The next three chapters introduce R and provide a comprehensive discussion on descriptive analytics, including numerical data summarization and visual analytics. Chapters five through seven discuss set theory, definitions and counting rules, probability, random variables, and probability distributions, with a number of business scenario examples. These chapters lay down the foundation for predictive analytics and model building.

Chapter eight deals with statistical inference and discusses the most common testing procedures. Chapters nine through twelve deal entirely with predictive analytics. The chapter on regression is quite extensive, dealing with model development and model complexity from a user’s perspective. A short chapter on tree-based methods puts forth the main application areas succinctly. The chapter on data mining is a good introduction to the most common machine learning algorithms. The last chapter highlights the role of different time series models in analytics. In all the chapters, the authors showcase a number of examples and case studies and provide guidelines to users in the analytics field.

By: Ayanendranath Basu, Srabashi Basu (Online Instructor, World Campus, Pennsylvania State University)
Imprint: CRC Press Inc
Country of Publication: United States
Dimensions: Height: 234mm, Width: 156mm, Spine: 20mm
Weight: 703g
ISBN: 9781466591653
ISBN 10: 146659165X
Pages: 384
Publication Date: 20 October 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

What Is Analytics? Introducing R—An Analytics Software. Reporting Data. Statistical Graphics and Visual Analytics. Probability. Random Variables and Probability Distributions. Continuous Random Variables. Statistical Inference. Regression for Predictive Model Building. Decision Trees. Data Mining and Multivariate Methods. Modeling Time Series Data for Forecasting.

Ayanendranath Basu earned his PhD in statistics from The Pennsylvania State University in 1991, under the guidance of late Professor Bruce. G. Lindsay. After spending four years at the Department of Mathematics, University of Texas at Austin, as an assistant professor, he joined the Indian Statistical Institute in 1995. Currently, Dr. Basu is a professor of the Interdisciplinary Statistical Research Unit (ISRU), ISI-Kolkata. His research interests lie mainly in the following areas: minimum distance inference, robust inference, multivariate analysis, and biostatistics. Srabashi Basu earned her PhD in statistics from The Pennsylvania State University in 1992. After spending several years in University of Texas Health Science Center in San Antonio, she joined Indian Statistical Institute in 1995. Since 2006, Dr. Basu is working as an analytics specialist and independent consultant. She has extensive applied research publications to her credit. She also works as a corporate trainer in various areas of predictive analytics and machine learning. Dr. Basu has been an online instructor for Penn State Statistics World Campus courses since 2009. She also has developed online course materials in statistics, business analytics, R, and SAS.