"... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris."" -Journal of Aesthetics and Art Criticism
... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions."" -Language in Society
... a major contribution to the field of semiotic studies."" -Robert Scholes, Journal of Aesthetics and Art Criticism
... the most significant text on the subject published in the English language that I know of."" -Arthur Asa Berger, Journal of Communication
Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production."
By:
Umberto Eco Imprint: Indiana University Press Country of Publication: United States Dimensions:
Height: 235mm,
Width: 152mm,
Spine: 23mm
Weight: 508g ISBN:9780253202178 ISBN 10: 0253202175 Pages: 368 Publication Date:01 November 1978 Audience:
Professional and scholarly
,
Undergraduate
Format:Paperback Publisher's Status: Active