Dr. Susan Weinschenk has a PhD in Psychology and 30+ years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her books also include How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation; 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What Makes Them Click? She writes a popular blog at her website: theteamw.com/blog.