iWar

Fortnite, Musk, Spotify, and the Siege of Apple

Tim Higgins

$36.99

Paperback

Forthcoming
Pre-Order now

QTY:

English

RANDOM HOUSE UK LTD
23 September 2025

Economics & Business

iWar is a story of corporate intrigue and rivalry, as the tech industry's most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the world's biggest company off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

By: Tim Higgins
Imprint: RANDOM HOUSE UK LTD
Country of Publication: United Kingdom
Dimensions: Height: 232mm, Width: 152mm, Spine: 21mm
Weight: 351g
ISBN: 9781911709657
ISBN 10: 1911709658
Pages: 352
Publication Date: 23 September 2025
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Tim Higgins is the author of Power Play (about the rise of Tesla). A frequent CNBC contributor, he covers Silicon Valley for the Wall Street Journal and lives in San Francisco.