Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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David Aaker

Creating Signature Stories

Strategic Messaging that Energizes, Persuades and Inspires

David Aaker

$30.95 $27.68

Paperback

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English

Morgan James Publishing llc
22 March 2018

E-commerce: business aspects; Business communication & presentation; Sales & marketing

Shows how story telling needs to be used for strategic messaging internally and externally.

Reveals how a digital strategy revolves around content and that content is about stories.

Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.

Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messagingExplains how to find or create signature stories, evaluate their potential, and leverage them over time.

Includes case studies in every chapter to illustrate concepts and provide role models.

By: David Aaker
Imprint: Morgan James Publishing llc
Country of Publication: United States
Dimensions: Height: 215mm, Width: 139mm, Spine: 11mm
Weight: 245g
ISBN: 9781683506119
ISBN 10: 1683506111
Pages: 190
Publication Date: 22 March 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.