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Economics & Business
The Virgin Way: How to Listen, Learn, Laugh and Lead

The Virgin Way: How to Listen, Learn, Laugh and Lead

Sir Richard Branson

$35.00

In September 2012, a poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader.

In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.

This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company - this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader - not just a boss.
Sales for Non-Salespeople: How to Sell Yourself and Your Ideas, and Succeed at Work

Sales for Non-Salespeople: How to Sell Yourself and Your Ideas, and Succeed at Work

Robert Ashton

$26.99

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently.

This book has four sections, enabling the reader to focus on their most pressing need:

* Selling basics - a simple, explicit guide to the sales process
* Selling yourself -  and how to get noticed, connected and respected
* Selling to colleagues - presenting, persuading and getting promoted
* Selling to customers - winning orders and succeeding in shops & at shows.

This book will help the reader:

* Learn the basics about how to sell and why people buy
* Recognise the importance of goal setting and measuring personal performance
* Understand how to find, then influence people able to contribute to their success
* Become more confident in taking the lead and steering things the way they want them to go, at work, home and in social situations.
Entrepreneurial StrengthsFinder

Entrepreneurial StrengthsFinder

Jim Clifton ,  Sangeeta Bharadwaj Badal

$29.99

Entrepreneurial StrengthsFinder delves into the psychology of the entrepreneur. Gallup research shows that decisions and actions, influenced by the personality of the entrepreneur, affect the survival and growth of the venture. Entrepreneurial StrengthsFinder is about understanding what drives entrepreneurs to start, sustain, and grow a successful company. What are the personality characteristics and behaviors that lead to venture creation and success? Can one learn to be an entrepreneur, or is it a quality a person is born with? The book attempts to answer these questions with the hope that if you are planning to start a business or are managing one, you can discover your entrepreneurial talents and in the process, increase your potential to start or grow your venture. Written in an engaging, conversational style, Entrepreneurial StrengthsFinder includes strategies and action items for building successful ventures. It also features an online test that measures readers' entrepreneurial potential. Entrepreneurial StrengthsFinder is meant for several audiences -- from those who are planning to start or grow a business to investors and coaches who can help identify talent and then foster and support that talent to start or grow a business.
Marketing with Social Media: 10 Easy Steps to Success for Business

Marketing with Social Media: 10 Easy Steps to Success for Business

Linda Coles

$27.95

Introduce your business to the world with this essential guide to social media marketing.

Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business.

In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers.

This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message.

Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign.

You'll learn to:

* Create a profitable social media strategy for your business
* Exploit each platform to reap the highest returns
* Master the basics of each platform, and optimise your content
* Shape your reputation and promote your social media efforts

Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Trading Places: The Airport Economist's Guide to International Business

Trading Places: The Airport Economist's Guide to International Business

Tim Harcourt

$34.99

Is Japan running out of husbands? Is China running out of wives? Did Genghis Khan really invent free trade? And why can't you see the price of a Big Mac at McDonalds in Argentina? In Trading Places, Tim Harcourt - also known as the Airport Economist - takes you around the globe, talking to businesses, governments, union officials, NGOs and others in the community to understand what makes each economy tick. He reveals where the opportunities are, identifies the risks, and provides insider tips on doing business in each destination. Like The Airport Economist, a bestseller in several languages, Trading Places is essential reading for business travellers, students of economics or business, and anyone who wants to understand the complexities of our modern globalised world. 'As in The Airport Economist and its predecessors, Tim Harcourt makes international economics come to life in Trading Places. He combines the colour and movement of real business stories at the micro level, with the big picture of the macro story. Economists forget it is hard work for exporters out there in the big bad world, but Harcourt tells the story of Australia's international integration in a lively readable style.' - Ross Gittins, economics columnist, The Sydney Morning Herald and The Age. 'If you ever wanted to know anything about Australia's international trade relationships but feared you'd be bored to death reading, fear no more. Trading Places perfectly demonstrates Tim's unrivalled capacity to make complex matters both easy to understand and highly entertaining.' Emma Alberici
Jony Ive: The Genius Behind Apple's Greatest Products

Jony Ive: The Genius Behind Apple's Greatest Products

Leander Kahney

$22.99

An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch. With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation. Sheds new light on technology's most-watched design team . (Observer). A real pleasure . (GQ). Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
Winners Dream: Lessons from Corner Store to Corner Office

Winners Dream: Lessons from Corner Store to Corner Office

Bill McDermott

$39.99

In the pantheon of CEOs, few people have the visibility, charisma and hunger of Bill McDermott. His career is a classic story of ambition and drive: from the hard-knock streets of his youth in Long Island, to his first forays in business behind the counter of a deli he bought and then operated at the age of 17, to his extraordinary rise through the Xerox Corporation where he pleaded for his first job, to his emergence as the co-CEO of one of the most celebrated and admired global companies of our age. His stories - at turns hilarious and moving, but always inspiring - offer invaluable lessons in self-direction, management and leadership.
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

$44.95

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
How Google Works

How Google Works

Eric Schmidt, III ,  Jonathan Rosenberg

$32.99

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
Sweet Spot Careers: A Practical and Creative Guide to a Successful Midlife Caree

Sweet Spot Careers: A Practical and Creative Guide to a Successful Midlife Caree

Maria Simonelli

$24.99

What do people with successful careers have in common? They have found a way to follow their passions, match this with their abilities, create an environment that supports them and earn a rewarding living.
 
This book is for midlife and midcareer professionals who need practical advice on how to make a career transition move to find their career sweet spot. 
 
The book provides a framework that assists the reader to create an effective career transitional pathway by identifying the following essential elements:
·         Clarity on what they really want in their career,
·         Figuring out what could challenge them, as well as enable them, to make the career transition, and
·         The strategy to create a realistic action plan to get there. 
 
There are many problems people seeking advice on career change experience. The first is they don’t know where to start and can’t identify why they are restless for the change. They also get stuck not being able to think beyond their fear of change and often abandon their aspirations too soon. Or they commence a change process only to find that they have been pigeon holed by their previous jobs and unable to progress into a new role.
 
With 25 years experience in the education and training sector, Maria Simonelli has successfully transitioned across industry sectors and roles over this time. She understands what it’s like to feel stuck in a job that isn’t right or the fear that comes with not knowing where to start or how to proceed. The goal is to get participants unstuck and started on the career change they crave. The book provides realistic advice on how to redesign careers that sustain us emotionally, intellectually and financially. It will leave the reader feeling empowered, confident and ready to do whatever it takes to re-energise their career.
The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon

Brad Stone

$19.99

This is the winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award.

Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionised manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
Keynes Hayek: The Clash That Defined Modern Economics

Keynes Hayek: The Clash That Defined Modern Economics

Nicholas Wapshott

$24.99

As the stock-market crash of 1929 plunged the world into turmoil, two men emerged with competing claims about how to restore balance to economies gone awry. John Maynard Keynes, the mercurial Cambridge economist, believed that government had a duty to spend when others would not. He met his opposite in a little-known Austrian economics professor, Friedrich Hayek, who considered attempts to intervene both pointless and potentially dangerous. The battle lines thus drawn, Keynesian economics would dominate for decades and coincide with an era of unprecedented prosperity, but conservative economists and political leaders would eventually embrace and execute Hayek's contrary vision. From their first face-to-face encounter to the heated disputes between their ardent disciples, Nicholas Wapshott here unearths the contemporary relevance of Keynes and Hayek, as arguments over the virtues of the free market and government intervention rage with the same ferocity as they did in the 1930s. This is no mere academic debate - with the world economy teetering, the stakes are very high for all of us.
           
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