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Economics & Business

The Undoing Project: A Friendship That Changed the World

The Undoing Project: A Friendship That Changed the World

Michael Lewis

$45.00
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From Michael Lewis, the No.1 bestselling author of The Big Short and Flash Boys, this is the extraordinary story of the two men whose ideas changed the world. Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.
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The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention is Harvested and Sold

The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention is Harvested and Sold

Tim Wu

$32.99
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
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HBR's 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review

HBR's 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review

Harvard Business Review ,  Clayton M. Christensen ,  Adam Grant ,  Vijay Govindarajan

$32.99
The definitive management ideas of the year from Harvard Business Review.

We’ve combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant trends driving business today. Revisit these topics now to make sure you’re incorporating the smartest, most up-to-date thinking in your organization, or keep this book as a reference so you can access these important pieces when you need them most. The collection includes articles on leadership, strategy, and innovation, as well as articles that will help you manage yourself and others.

A year’s worth of management wisdom, all in one place.
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The Barefoot Investor: The Only Money Guide You'll Ever Need

The Barefoot Investor: The Only Money Guide You'll Ever Need

Scott Pape

$29.95
This is the only money guide you'll ever need.  That's a bold claim, given there are already thousands of finance books on the shelves.  So what makes this one different?  Well, you won't be overwhelmed with a bunch of 'tips' or a strict budget (that you won't follow).  You'll get a step-by-step formula: open this account, then do this; call this person, and say this; invest money here, and not there. All with a glass of wine in your hand.  This book will show you how to create an entire financial plan that is so simple you can sketch it on the back of a serviette, and you'll be able to manage your money in 10 minutes a week. 

You'll also get the skinny on:
 
    * Saving up a six-figure house deposit in 20 months
    * Doubling your income using the 'Trapeze Strategy'
    * Saving $78,173 on your mortgage and wiping out 7 years of payments
    * Finding a financial advisor who won't rip you off
    * Handing your kids (or grandkids) a $140,000 cheque on their 21st birthday
    * Why you don't need $1 million to retire with the 'Donald Bradman Retirement Strategy'
 
Sound too good to be true? It's not.  This book is full of stories from everyday Aussies - single people, young families, empty nesters, retirees - who have applied the simple steps in this book and achieved amazing, life-changing results.  And you're next.
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Pogues Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System

Pogues Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System

David Pogue

$26.99
Following the success of the New York Times bestsellers Pogue's Basics: Tech and Pogue's Basics: Life comes the next book in the series: Pogue's Basics: Money which will be a timeless reference book of 200 simple tips and tricks for making managing your finances easier.

This book will shed light on the best ways to save and make money. Everyone gets stressed out doing endless research to try and figure out where to get the best deals on a product, in this book David Pogue will help you spot savings and avoid costly scams. From buying plane tickets, booking hotel rooms, buying a car or house, or doing your taxes, there are tips and advice here for every financial decision you make. Instead of making uninformed or irrational decisions when it comes to money, Pogue's expertise in consumer advocacy will inform people of the best products and websites to use to save yourself money.

The perfect book for holidays, Pogue's Basics: Money will be accompanied by black-and-white photographs and illustrations throughout the book, collecting all the tips and tricks in one place for you to easily access.
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The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions

Noah Fleming

$32.99
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.

The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

You will learn a wide variety of simple but powerfully effective strategies, such as:

    * How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more.
    * How to use the "Butler Secret" to achieve results superior to any marketing campaign or promotion you'll ever dream up.
    * Why providing the best customer service isn't enough anymore, and what you must do instead if you want your business to keep growing in the 21st century.
    * The "Bentley Strategy" that will immediately and dramatically increase customer loyalty to your business.
    * And many more proven tactics and strategies.
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Reorg: How to Get it Right

Reorg: How to Get it Right

Stephen Heidari-Robinson ,  Suzanne Heywood

$48.99
A Practical Guide in Five Steps

Most executives will lead or be a part of a reorganization effort (a reorg) at some point in their careers. And with good reason—reorgs are one of the best ways for companies to unlock latent value, especially in a changing business environment.

But everyone hates them.

No other management practice creates more anxiety and fear among employees or does more to distract them from their day-to-day jobs. As a result, reorgs can be incredibly expensive in terms of senior-management time and attention, and most of them fail on multiple dimensions. It?s no wonder companies treat a reorg as a mysterious process and outsource it to people who don?t understand the business. It doesn?t have to be this way.

Stephen Heidari-Robinson and Suzanne Heywood, former leaders in McKinsey?s Organization Practice, present a practical guide for successfully planning and implementing a reorg in five steps—demystifying and accelerating the process at the same time. Based on their twenty-five years of combined experience managing reorgs and on McKinsey research with over 2,500 executives involved in them, the authors distill what they and their McKinsey colleagues have been practicing as an “art? into a “science? that executives can replicate—in companies or business units large or small.

It isn?t rocket science and it isn?t bogged down by a lot of organizational theory: the five steps give people a simple, logical process to follow, making it easier for everyone—both the leaders and the employees who ultimately determine a reorg?s success or failure—to commit themselves to and succeed in the new organization.
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The Market Economy 2017 Combo Pack

The Market Economy 2017 Combo Pack

Tim Dixon ,  John O'Mahony

$76.95
This pack contains 1 copy of The Market Economy 2017 Student Book with Pearson eBook + 1 copy of The Market Economy Workbook, 6th edition. Australia's leading texts in Economics have been completely updated in 2017 for students undertaking NSW preliminary course. The Market Economy student book includes fresh examples, up-to-date statistics and new material that link the syllabus to today's economic news. Revision and study of each chapter is made easier with a summary and review section. The Market Economy Workbook offers full support to students by reinforcing key content and developing economic skills. It engages and supports students through exam-style questions which prepare them for their preliminary exams.
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