Why We Buy

Underhill

$40.95

Paperback

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English

Simon & Schuster
30 December 2008

Social & cultural anthropology; Behavioural theory (Behaviourism); Social, group or collective psychology; Economics & Business; Business strategy; Sales & marketing; Market research

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

By: Underhill
Imprint: Simon & Schuster
Country of Publication: United States
Dimensions: Height: 214mm, Width: 140mm, Spine: 20mm
Weight: 284g
ISBN: 9781416595243
ISBN 10: 1416595244
Pages: 306
Publication Date: 30 December 2008
Audience: College/higher education , Professional and scholarly , Professional and scholarly , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active