Simon Mainwaring is a social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola.
Here he offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from major companies as well as a bold plan for how corporations need to rethink their strategies.
By:
Simon Mainwaring Producer:
Tantor Audio US Read by:
John Lee Imprint: Bolinda Country of Publication: Australia Edition: Unabridged ISBN:9781743104323 ISBN 10: 1743104324 Publication Date:28 September 2011 Audience:
General/trade
,
Professional and scholarly
,
ELT Advanced
,
Undergraduate
Format:CD-Audio Publisher's Status: Active