“Brodie is infectious, indeed, but hisvirus breeds truth. Those who ingest this book are at great risk of seeing how things really are.” — Douglas Rushkoff, author of Media Virus! and Nothing Sacred “This isn’t a book—it’s a mental adventure. Virus of the Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it.” — Jeffrey Gitomer, author of The Sales Bible “The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme truly is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . . ), then all of us need to spread memes with much greater intention—and care! Brodie’s humor makes this book a fun, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love and you will spread a truly valuable Virus!” — Kevin Hogan, Psy.D., co-author of Irresistible Attraction and author of The Psychology of Persuasion “Virus of the Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos.” — Elan Moritz, Ph.D., director of the Institute for Memetic Research