The Merck Druggernaut

Name: The Merck Druggernaut
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ISBN: 9780471679066

The Inside Story of a Pharmaceutical Giant

Fran Hawthorne

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English

John Wiley & Sons Inc
31 January 2005

Pharmaceutical industries

An in-depth look at big pharma's flagship company

The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and development budgets in the face of declining profits, falling stock market prices, and questionable accounting. Author Fran Hawthorne, one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much-needed insight on the cutthroat world of pharmaceuticals. It's a story that will interest the business world as well as consumer and healthcare advocates by detailing the vital issues in medicine and healthcare today. More than just a compelling story of success in a difficult industry, more than simply the biography of one of big business's most recognizable names, The Merck Druggernaut takes a thoughtful look at some of the major issues of our time and the way those issues intertwine with the world of business.

Fran Hawthorne (New York, NY) is the Assistant Managing Editor at Crain's New York Business. She has been covering business for more than twenty years for such publications as Fortune, BusinessWeek, and Institutional Investor, with a prevailing interest in healthcare and pharmaceuticals. At Crain's, she spearheads the publication of two to three special healthcare issues per year.

By: Fran Hawthorne
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 218mm, Width: 142mm, Spine: 22mm
Weight: 352g
ISBN: 9780471679066
ISBN 10: 0471679062
Pages: 306
Publication Date: 31 January 2005
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

FRAN HAWTHORNE, a senior contributing editor of Institutional Investor, has connections deep within the business and finance communities. Hawthorne has been covering business and healthcare for more than twenty years for such publications as Fortune, BusinessWeek, and Crain's New York Business. She is the author of Inside the FDA, which is also published by Wiley.

Reviews for The Merck Druggernaut: The Inside Story of a Pharmaceutical Giant

""Unlike some other critics, however, she understands and communicates the incredible complexity of discovering new drugs and introducing them to the market."" (New York Times, March 23, 2003)