Serious Creativity

How to be creative under pressure and turn ideas into action

Edward de Bono

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Paperback

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English

Vermilion London
02 March 2015

Psychology; Advice on careers & achieving success

If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.

Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

It helps you learn how to: be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and, break free from old ways of thinking with creative challenging.

By: Edward de Bono
Imprint: Vermilion London
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 34mm
Weight: 468g
ISBN: 9780091939700
ISBN 10: 0091939704
Pages: 480
Publication Date: 02 March 2015
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

1: About the Author 2: Introduction 1: THE NEED FOR CREATIVE THINKING 2: Take-away Value 15 3: The Theoretical Need for Creativity 4: The Practical Need for Creativity 5: Information and Creativity 6: Misperceptions About Creativity 7: Sources of Creativity 8: Lateral Thinking 9: Perception and Processing 10: Design and Analysis 11: The Uses of Creative Thinking 2: LATERAL THINKING TOOLS AND TECHNIQUES 12: The Six Thinking Hats 13: The Creative Pause 14: Focus 15: Challenge 16: Alternatives 17: The Concept Fan 18: Concepts 19: Provocation 20: Movement 21: Setting Up Provocations 22: The Random Input 23: Sensitizing Techniques 24: Application of the Lateral Thinking 25: Techniques 26: Harvesting 27: The Treatment of Ideas 28: Formal Output 29: Group or Individual 3: THE APPLICATION OF CREATIVE THINKING 30: Application 31: Everyday Creativity/Specific Creativity 32: The Creative Hit List 33: Introduction of Creativity 34: Responsibility 35: Structures and Programmes 36: Training 37: Formats 38: Evaluation 39: Summary 4: Appendices 1: The Lateral Thinking Techniques 2: Notes on the Use of the Lateral Thinking Techniques 3: Harvesting Checklist 4: Treatment of Ideas Checklist 40: Index

Edward de Bono is the leading authority in the field of creative thinking, the originator of the term 'lateral thinking', and one of the few thinkers who is highly regarded internationally. His instruction has been sought by governments and by the leading corporations of the world. He has written thirty-six books in the field of creativity and thinking - including the international bestsellers Six Thinking Hats and Lateral Thinking. De Bono was a Rhodes scholar at Oxford and has held appointments at the universities of Oxford, Cambridge, London and Harvard.