The Rational Animal

How Evolution Made Us Smarter Than We Think

Douglas Kenrick, Vladas Griskevicius

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English

Basic Books
10 September 2013

Intelligence & reasoning; Mathematics & Sciences

"Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard,only to give their hard-earned money away?

When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right,or is there another possibility?

In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviours to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making.

From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical,there's more than one

you"" making decisions. Although it feels as if there is just one single

self"" inside your head, your mind actually contains several different

subselves , each one steering you in a different direction when it takes its turn at the controls. The Rational Animal

will transform the way you think about decision making. And along the way, you'll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you."

By: Douglas Kenrick, Vladas Griskevicius
Imprint: Basic Books
Country of Publication: United States
Dimensions: Height: 167mm, Width: 236mm, Spine: 26mm
Weight: 508g
ISBN: 9780465032426
ISBN 10: 0465032427
Pages: 288
Publication Date: 10 September 2013
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Douglas T. Kenrick is a professor of psychology at Arizona State University and the author of Sex, Murder, and the Meaning of Life. He lives in Tempe, Arizona. Vladas Griskevicius is McKnight Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota. He lives in Edina, Minnesota.

Reviews for The Rational Animal: How Evolution Made Us Smarter Than We Think

Do you want to understand all kinds of human judgment errors that seemed inexplicable before? And do you want to be able to profit handsomely from that new and deep form of understanding? Then don't miss the profound insights of this groundbreaking book. --Robert B. Cialdini, author of Influence: The Psychology of Persuasion <br><br> The Rational Animal is so persuasive that it could convince an ardent Wall Street economist to throw away his copy of Adam Smith's The Wealth of Nations and replace it with Charles Darwin's The Origin of Species . --Noah J. Goldstein, UCLA Anderson School of Management, and coauthor of Yes! 50 Scientifically Proven Ways to be Persuasive <br>