Thomas A. Heberlein is Professor Emeritus, Department of Community and Environmental Sociology, University of Wisconsin, Madison and Visiting Professor, Department of Wildlife, Fish and Environmental Studies, Swedish University of Agricultural Sciences
<br> As Thomas Heberlein notes, attitude is among the most used and least understood terms applied to describe our views of the natural world. In a book remarkable for its clarity and relevance, Heberlein enlightens and educates us about the meaning of attitudes, its role in our relationship to nature, and the potential for changing attitudes. He takes this difficult and often laborious subject and makes it richly entertaining and informative, using many vivid examples and experiences. This is a must read book for those interested in environmental conservation and management. <br>-- Stephen Kellert, Tweedy/Ordway Professor Emeritus of Social Ecology, Yale University <br><p><br> With lively prose, inviting stories, and solid science, Heberlein pilots us deftly through the previously uncharted waters of environmental attitudes. It's a voyage anyone interested in environmental issues needs to take. <br>-- Robert B. Cialdini, author of Influence: Science and Practice<br><p><br> Navigating Environmental Attitudes is a terrific book. Heberlein's authentic voice and the book's organization around stories keeps readers hooked. Wildlife biologists, natural resource managers, conservation biologists - and anyone else trying to solve environmental problems - will learn a lot about attitudes, behaviors, and norms; and the fallacy of the cognitive fix. <br>-- Stephen Russell Carpenter, Stephen Alfred Forbes Professor of Zoology, University of Wisconsin-Madison <br><p><br> People who have spent their lives dealing with environmental issues from a broad range of perspectives consistently abide by erroneous assumption that all we need to do to solve environmental problems is to educate the public. I consider it to be the most dangerous of all assumptions in environmental management. In Navigating Environmental Attitudes, Tom Heberlein brings together expertise in social and biophysical sciences to do an important kind of 'science education'-educating eminent scientists about the