Inside the Nudge Unit

How small changes can make a big difference

David Halpern

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English

W H ALLEN
15 August 2016

Psychology; Popular psychology

Life changing lessons from the Behavioural Insight Team (BIT) or 'Nudge Unit', the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

By: David Halpern
Imprint: W H ALLEN
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 126mm, Spine: 25mm
Weight: 289g
ISBN: 9780753556559
ISBN 10: 0753556553
Pages: 400
Publication Date: 15 August 2016
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

Reviews for Inside the Nudge Unit: How small changes can make a big difference

A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human Steve Hilton, former Senior Advisor to David Cameron and author of More Human David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale - and essential reading for anyone who wants to know how to make big changes happen Rohan Silva, former Senior Advisor to David Cameron and co-founder of Second Home David Halpern presents a masterclass on how to embed behavioural insights into the fabric of an organisation. This book is full of numerous examples on not just excellent behaviourally informed programs as well as terrific practical advice on how to get these programs up and running! Dilip Soman, India Innovation Institute Intriguing The Sunday Times Culture Magazine Nudging has gone mainstream and this book explains how this happened and where it goes next. It is a must read for all interested in government policy but also a fascinating read for all who want to know why we behave as we do. Sir Gus O'Donnell, former Cabinet Secretary