I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad...

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Jeanne Bliss

I Love You More Than My Dog

Name: I Love You More Than My Dog
Price: 60 AUD
Availability: OutOfStock
ISBN: 9781591844419

Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Jeanne Bliss

$60

Paperback

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QTY:

English

Portfolio
20 January 2012

Economics & Business; Customer services

Summary
Details

What makes the difference between having customer who like you and customers who love you?

Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kinds of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter.

Jeanne Bliss is an expert on what it takes to earn that kind of customer. The bad news, she says, is that there's no shortcut; the world's biggest marketing budget can't make people love you. But good news is that a company can become beloved-if you commit to five essential decisions about how to run your business.

Bliss has studied and worked with many beloved companies, large and small, from longtime successes like Wegmans and Harley-Davidson, to relatively new companies like Zappos.com and The Container Store. These are other fascinating examples prove that beloved companies never lose sight of the people affected by everything they do. Their reward- an army of volunteer publicists who spread buzz to friends and colleagues to try these companies, with statements such as, 'I'd marry them if I could,' and 'I love you more than my dog!'

'If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!' - TONY HSIEH, CEO, Zappoa.com

'Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand.' - KIP TINDELL, chairman and CEO, The Container Store

www.customerbliss.com

By: Jeanne Bliss
Imprint: Portfolio
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 15mm
Weight: 204g
ISBN: 9781591844419
ISBN 10: 159184441X
Pages: 206
Publication Date: 20 January 2012
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active