Best of all this book will stand the test of time as there's something new to be found on every page as you reread * The Bookbag UK * Beyond the sheer absurdity, children will delight in details, such as the wide-screen TV the elephant holds in one scene, the child's dad so focused on the soccer game on the screen that he asks, 'What elephant?' and the sly alterations to the family portraits on the rear endpapers. Younger audiences will be screaming 'There it is!' from the get-go. * Kirkus Starred Review *