Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave

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Adam Alter

Drunk Tank Pink

The Subconscious Forces that Shape How We Think, Feel, and Behave

Adam Alter

$19.99

Paperback

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English

One World
24 September 2014

Psychology; Popular psychology

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour - without us ever realising.

Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies.

Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

By: Adam Alter
Imprint: One World
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 19mm
ISBN: 9781780745831
ISBN 10: 1780745834
Pages: 272
Publication Date: 24 September 2014
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Adam Alter is marketing professor at New York University. His research focuses on decision making and social psychology, and has been published in leading psychology journals and featured in popular media across the world.

Reviews for Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave

'Reading Adam Alter's book will change the way you look at our world.' -- Dan Ariely, author of Predictably Irrational 'The best science book I've read all year...really provocative.' -- Malcolm Gladwell New York Times 'I've read lots of books about how the brain can be tricked and how the things we think we see are not necessarily the things we are looking at. This is one of the best.' -- William Leith Evening Standard A fantastic introduction to the wealth of weird and wonderful psychology research that is out there. Focus magazine