Apple, Google and Microsoft are locked in a battle to dominate the internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

By:   Charles Arthur
Imprint:   Kogan Page
Country of Publication:   United Kingdom
Dimensions:   Height: 19mm,  Width: 233mm,  Spine: 155mm
Weight:   380g
ISBN:  

9780749464134

ISBN 10:   0749464135
Pages:   272
Publication Date:   May 2012
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock at Abbey's Bookshop
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Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.

A fascinating peek inside the three most important companies of the 21st century. -- Barry Collins PC Pro Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. -- Aleks Krotoski

A fascinating peek inside the three most important companies of the 21st century. -- Barry Collins PC Pro Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. -- Aleks Krotoski Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it. -- Tim Unwin, Chief Executive Officer Of The Commonwealth Telecommunications Organisation (Cto) And Unesco Chair In Ict4d At Royal Holloway, University Of London

A fascinating peek inside the three most important companies of the 21st century. -- Barry Collins PC Pro

A fascinating peek inside the three most important companies of the 21st century. Barry Collins, PC Pro Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. -- Aleks Krotoski Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it. -- Tim Unwin, Chief Executive Officer Of The Commonwealth Telecommunications Organisation (Cto) And Unesco Chair In Ict4d At Royal Holloway, University Of London